GLAS 2017 Bord Bia Learning Theatre

Presentations in the Bord Bia Learning Theatre are free to attend,
and qualify for IASIS points. Registration is required: scroll down to confirm your place.

  10:30 – 10:50  

7 ways to get more customers via the internet

Edwin Meijer, Garden Connect

Are you wondering how you can use the internet to get more customers, online or offline? Edwin Meijer, founder of online marketing agency Garden Connect, will give you 7 ways how to get more customers by improving your online marketing!

Edwin Meijer is one of the founders of online marketing agency Garden Connect which is currently serving over 300 garden centres in 5 countries across Europe. Since 2002 the company has been working for independent centres and groups so Edwin will give you his first-hand insights from the industry!

 11:00 – 11:40 

Safe, Smart and sustainable pest control

Dr. Clare Sampson, Russell IPM/NAD and Neil Helyer, IPM specialist Fargro/NAD

Both Neil and Clare will talk about pest management, bio control, the traps on the market today and some of the new traps in development.

Dr Clare Sampson has over 25 years’ experience in developing practical integrated pest management programmes in protected crops. Whilst working for two biological control companies in research and development, she has worked directly with growers to implement cost-effective, biologically-based control programmes in protected ornamentals and food crops , in the UK, Holland and Spain. Clare now works as Horticultural Development Manager at Russell IPM.

Neil Helyer has more than 40 years experience as an entomologist/IPM specialist. He currently works for Fargro Ltd. and makes regular advisory visits to horticultural growers throughout the UK and Ireland to develop and monitor IPM programmes.

  12:00 – 12:45 

Behaviour & Attitudes Research

Grace Binchy,Consumer Insight Specialist, Bord Bia

This national and extensive gardening study conducted in conjunction with Red C set out to explore consumer behaviour, attitudes and influences which are driving decision making around the purchase of plants and garden products in Ireland today.

Grace worked for many years in the field of advertising working with the Grey Group in London and New York as well as spending a significant period of time with the Publicis Group in Dublin. Her love of insight led her into research, working for Lansdowne, now Lansdowne MRBI.

Grace’s role, as an Insight and Innovation specialist, in Bord Bia involves working with food and drinks companies from start ups to more well established companies, working with them to understand the importance of the consumer and how best to develop their brand for the marketplace.

  14:15 – 15:00  

Behaviour & Attitudes Research

Grace Binchy,Consumer Insight Specialist, Bord Bia

This national and extensive gardening study conducted in conjunction with Red C set out to explore consumer behaviour, attitudes and influences which are driving decision making around the purchase of plants and garden products in Ireland today.

Grace worked for many years in the field of advertising working with the Grey Group in London and New York as well as spending a significant period of time with the Publicis Group in Dublin. Her love of insight led her into research, working for Lansdowne, now Lansdowne MRBI.

Grace’s role, as an Insight and Innovation specialist, in Bord Bia involves working with food and drinks companies from start ups to more well established companies, working with them to understand the importance of the consumer and how best to develop their brand for the marketplace.

 15:15 – 15:45  

21st Century non-intrusive drainage solutions

Joe O’Meara, Groundwater Dynamics

Groundwater Dynamics pioneered a three dimensional way of dealing with groundwater management. Joe talks about how the Gleneagles Queens Course, with localised saturation & standing water issues, required a 21st Century sustainable drainage solution; dealing with site investigation, design and installation.

Joe O’Meara is one of the directors of Groundwater. With over 100 successful installations in some of the UKs most prestigious sporting venues, Groundwater Dynamics is working with consulting engineers to further develop the capabilities of the Energy-Passive Groundwater Recharge Pump (EGRP) system

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